Boxer, one of South Africa’s fastest-growing retail giants, is accelerating its national expansion with plans to open 35 new stores in the second half of 2025. This bold move follows the successful launch of 25 outlets earlier in the year, positioning the company to meet its ambitious target of 60 new stores by year-end. The expansion reflects Boxer’s strategic focus on increasing accessibility and deepening its footprint in both urban and rural communities, while reinforcing its reputation as a value-driven retailer in a competitive market.
The company’s latest interim financial results highlight its robust performance, with turnover rising by 13.9% to R22.5 billion and trading profit climbing 15.1% to R931 million. Despite operating in a low inflation environment, Boxer has maintained a healthy trading margin of 4.1%, underscoring its operational efficiency and pricing discipline. These results are further supported by a 5.3% increase in headline earnings to R518 million, driven by strong volume growth and disciplined cost management.
Boxer’s success is also being fueled by its innovative customer engagement strategy, particularly through the launch of the Boxer Rewards Club. This loyalty program is enabling the retailer to collect valuable consumer data, personalize shopping experiences, and strengthen brand loyalty. As a listed entity, Boxer continues to navigate the complexities of regulatory compliance and additional costs, yet its consistent trading results and growth in commission and other income streams have helped sustain profitability.
The opening of 35 new stores is expected to create hundreds of jobs and stimulate local economies, reinforcing Boxer’s role as a key player in South Africa’s retail sector. Its expansion strategy reflects broader trends in consumer behavior, where affordability, convenience, and data-driven personalization are reshaping the retail landscape. With its continued growth and strategic investments, Boxer is not only meeting the needs of South African shoppers but also setting a benchmark for modern retail excellence across the continent.