Marrakech – Egyptian technology and IT solutions company 2B has opened its first store in Casablanca, marking a major step in its North African expansion strategy and its mission to deliver advanced technology solutions to new markets.
The Moroccan branch will provide customers with cutting-edge electronics, IT products, and expert support, both online and in-store.
“Our expansion into Morocco is an exciting milestone that builds on the strong foundation we have in Egypt, KSA, and China,” said Mohamed Grida, CEO of 2B. “Egypt remains our largest market and operational hub, and it’s from this position of strength that we are growing into new markets like Morocco,” he added.
Founded in 2000 by four entrepreneurs, 2B employs over 700 staff and operates more than 50 branches across Egypt, where it has built a strong presence over 13 years. The company opened its first retail store in Nasr City’s Technology Mall in 2010 and entered the corporate solutions sector in 2018. Its distribution network now serves more than 400 traders across Egypt.
The company is also investing in talent development. Recently, 40 Egyptian students and graduates completed internships in software development, cybersecurity, data science, DevOps, marketing, and e-commerce. “We are proud to have trained 40 young Egyptians through our internship programs,” said COO Noha Marghany. “Our Injaz program also honors employees who have made exceptional contributions and shown long-term loyalty.”
2B’s entry into Morocco comes amid a growing wave of Egyptian investment in the country. Egyptian businesses are expanding in sectors including energy equipment, electric mobility, and light manufacturing. Elsewedy Electric, a Cairo-based firm, currently commands around 65% of Morocco’s electricity-metering market and operates across West Africa.
In green mobility, Blu EV, backed by businessman Naguib Sawiris, is preparing a $100 million initiative to convert gas motorcycles to electric, with Morocco as the hub for a North Africa-wide rollout. Additionally, three Egyptian factories worth a combined $100 million are under construction in Morocco, focusing on furniture, sanitary ware, and modern irrigation systems.
Both governments are also working to improve trade logistics, establishing a “Fast Track” for Moroccan exports and preparing a direct maritime route. Two-way trade between Morocco and Egypt is valued at around $1 billion, with Morocco set to ship 1,000 cars to Egypt, reflecting deepening economic integration.