At the second edition of the State of the Digital Economy conference held at Next Media Park, Kin Kariisa, Group CEO of Next Media, delivered an inspiring address on Uganda’s digital future. He celebrated the country's progress while unveiling ambitious plans to empower creators through the upcoming Next Creator Hub.
Kariisa applauded government leaders, including Uganda Communications Commission (UCC) Executive Director Nyombi Tembo and National Information Technology Authority-Uganda (NITA-U) Executive Director Hatwib Mugasa, for their role in laying the foundation that has made Uganda a digitally connected nation. He pointed to the presence of 4G and even 5G networks in rural areas like Ntungamo as a testament to the successful collaboration of policy and infrastructure in creating new opportunities.
“If the right policies weren’t in place, investors wouldn’t have invested in 5G here,” Kariisa remarked.
While acknowledging the progress made in connectivity, Kariisa stressed that the real challenge lies in ensuring that the digital economy benefits everyone. He shared a vision of a cashless future where digital tools simplify trade, formalize the economy, and open doors for wider opportunities.
“The boda rider should be able to afford a smartphone that connects him to passengers. The market vendor should be able to digitally order stock and pay through mobile money. That’s when we’ll know that digital is working for all of us,” he explained.
Kariisa also highlighted Next Media’s ongoing collaborations with regulators and partners to combat digital fraud and disinformation. Initiatives such as “Beera Steady, Be Better” have led to a reduction in mobile money fraud, while the “Dis-Mis” campaign is working to combat fake news before it destabilizes communities or undermines financial systems.
Reaffirming Next Media’s commitment to a digital-first strategy, Kariisa noted that mobile phones have become the primary screen for most Ugandans. He called on regulators and telecom companies to make internet bundles more affordable, so more citizens can access digital content and participate fully in the economy.
The most exciting announcement of the day was Kariisa’s reveal of the Next Creator Hub, set to launch on October 10. The hub will offer a dedicated space for musicians, filmmakers, influencers, and other digital creators to produce, distribute, and monetize their content.
“We want creators to benefit from the dividends of the digital economy. Let’s use 5G and 4G to create value, build careers, and strengthen our economy,” he said.
As the conference evaluated Uganda’s digital landscape, Kariisa emphasized that infrastructure and policy are just the beginning. True progress, he argued, will come when connectivity translates into inclusion, safety, and opportunity for all.
With the upcoming launch of the Next Creator Hub, Next Media is signaling a future where Uganda’s digital economy is not just about connectivity but about fostering creativity, empowerment, and shared prosperity.