MTN Nigeria has become the telecom group’s largest profit contributor, surpassing South Africa for the first time, reflecting a significant shift in the company’s revenue base. Strong revenue growth, rising data usage, and a return to profitability in Nigeria have all contributed to the milestone, highlighting the country’s expanding mobile market and digital economy.
Ghana also contributed to MTN’s overall growth, with steady demand for mobile services and digital solutions. Meanwhile, South Africa lagged due to slower expansion and market saturation, prompting the company to increasingly focus on West African markets for its earnings growth. Analysts say this shift could reshape MTN’s regional strategy and investment priorities in the coming years.
The development signals a broader trend of telecommunications growth in West Africa, driven by increasing smartphone penetration, mobile data demand, and digital services adoption. Industry experts suggest that MTN’s pivot to West Africa reflects the region’s long-term potential for revenue generation and technological innovation, positioning it as a key market for future expansion.