MTN Uganda has appointed Sylvia Elsheikh as its new Chief Marketing Officer, effective July 14, 2025. She replaces Somdev Sen, who is taking on new responsibilities within the MTN Group as Chief Digital and Commercial Officer for MTN Rwanda.
About Sylvia Elsheikh:
- Over 18 years of experience in telecommunications and commercial sectors
- Expertise in marketing strategy, customer acquisition, product innovation, and digital transformation
- Previously served as Chief Marketing Officer at Airtel Zambia, where she consolidated market leadership and spearheaded the rollout of Zambia's largest 5G and LTE TDD networks
- Held various roles at MTN Sudan, including Chief Marketing Officer, Senior Manager for Segment Pricing & Acquisition, and Value-Added Services Manager
Sylvia Elsheikh's Role at MTN Uganda:
- Drive MTN Uganda's ambitious growth agenda
- Accelerate digital adoption and deepen customer engagement across all segments
- Develop and implement bold, relevant, and customer-focused marketing strategies
MTN Uganda CEO's Comments:
"Sylvia's extensive regional experience, proven leadership, and passion for customer-centric marketing make her a valuable addition to our executive team. We are confident she will play a key role in sustaining our market leadership and shaping the next phase of our growth," said Sylvia Mulinge, CEO of MTN Uganda